It was at a US trade show in 1985 that the idea for Silver Chef was born. Seeing that the American home delivery pizza market was booming, and convinced of the market’s potential for growth in Australia, Allan English, Silver Chef’s founder, and a business partner, invested heavily in conveyor ovens.

Unfortunately, it soon became clear that many pizza businesses could not afford to buy them. The solution? The ovens were rented out, and soon began to sell themselves.

Ten years later, Allan bought out his partner and devised a funding option that enabled small businesses to procure the equipment they needed, without committing large amounts of capital up-front. The new option, called Rent-Try-Buy®, has been at the centre of the Silver Chef success story ever since.

After many successful years providing a flexible funding option to the hospitality market, opportunity presented to broaden the product to fund the greater commercial equipment market. In 2008 GoGetta was launched, a division of Silver Chef Limited, offering flexible funding to a variety of industries.

In 2011 the Silver Chef brand was launched into New Zealand as a result of demand from international hospitality franchise partners, and in 2013 the Silver Chef brand was launched in Canada.

Today, Silver Chef continues to offer its flexible Rent-Try-Buy® Solution to the hospitality industry while GoGetta offers its go.Rent.go.Grow.go.Own® Solution in more than 20 industries including construction, transport, fitness and point-of-sale.